Bumble Forms All-Women’s Fortnite Team to Drive More Female Involvement in Esports 

Partnership with Gen.G seeks to close the gender gap

All-women Fortnite esports team posing in jerseys
Bumble and Gen.G partner on new Fortnite esports team Bumble / Gen.G

Bumble was able to stand out from the crowded dating apps field by using a female-first mentality, and now it is trying to bring that same mentality to gaming. While global gaming trends have moved close to an even split between the sexes, competitive gaming—better known as esports—is still male-dominated. Yet the platform with more than 65 million members is making a statement by forming a Fortnite team, comprised of only women, in collaboration with esports organization Gen.G.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.