Bumble Forms All-Women's Fortnite Team to Drive More Female Involvement in Esports 

Partnership with Gen.G seeks to close the gender gap

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Bumble was able to stand out from the crowded dating apps field by using a female-first mentality, and now it is trying to bring that same mentality to gaming. While global gaming trends have moved close to an even split between the sexes, competitive gaming—better known as esports—is still male-dominated.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...