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Facebook wants its ad agency partners to know that it is serious about making changes to its privacy policies—especially upon agreeing to pay the federal government $5 billion for violating related regulations and repeatedly misleading consumers.
After CEO Mark Zuckerberg and general counsel Colin Stretch confirmed the record fine in a personal post and a Facebook Newsroom story, respectively, vp of global marketing Carolyn Everson sent a memo to all major holding groups outlining the steps her company plans to take to address the matter moving forward, including the promotions of new privacy-focused executives.
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