Read the Memo From Facebook's Marketing Chief to Agency Partners Regarding Record $5 Billion FTC Fine

Exclusive: Carolyn Everson outlines actions that will 'continue to strengthen us as a company'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Facebook wants its ad agency partners to know that it is serious about making changes to its privacy policies—especially upon agreeing to pay the federal government $5 billion for violating related regulations and repeatedly misleading consumers.

After CEO Mark Zuckerberg and general counsel Colin Stretch confirmed the record fine in a personal post and a Facebook Newsroom story, respectively, vp of global marketing Carolyn Everson sent a memo to all major holding groups outlining the steps her company plans to take to address the matter moving forward, including the promotions of new privacy-focused executives.

Adweek

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in