How Google Is Thinking About Its Upcoming Changes for User Privacy

Chetna Bindra on the company's plan to roll out tools that give people more control over their data

Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company’s leading privacy executive tipping the privacy overhaul for a 2019 launch.

Speaking last week at Adweek’s inaugural NexTech Conference, Chetna Bindra, Google’s senior product manager focused on privacy issues, said the company will begin rolling out these changes to how it tracks users by the end of this year.

In a fireside chat with Adweek staff writer Ronan Shields, Bindra explained how the company devised the means of offering Chrome users better visibility and control over how their data is accessed by online media traders while balancing the need to keep this sector commercially viable.

Additionally, Bindra said the company is “committed to complying” with new data privacy laws such as the California Consumer Privacy Act, as well as the General Data Protection Regulation in the EU....

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