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As esports continues to grow from a subculture to the mainstream, one New York City organization is combining gamer branding with streetwear.
Andbox—a new esports organization that hosts the city’s esports teams, watch parties and competitions for the popular games Overwatch and Call of Duty—has collaborated with the agency Mother Design and the fashion brand Public School to release a line of fan merchandise. The collection is part of a new brand identity that debuted this summer to help make esports fans feel a little more like traditional sports fans—merchandise and all.