Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.
In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.
It's the only way to move forward.
Opinion: An annual burst is, frankly, out of date.
They’re often under or overpaying with ad spend.
It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.