Ben Feldman

Ben Feldman

Opinion Contributor
Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.

Returning to a Contextual Model Might Help Solve Transparency Issues

In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.

If You Want Ad Transparency, Stop Playing the Blame Game

It's the only way to move forward.

Why Publishers Need to Embrace Continuous Upfronts

Opinion: An annual burst is, frankly, out of date.

Marketers Continuously Fail to Understand the True Value of Media

They’re often under or overpaying with ad spend.

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.