Portrait of Ben Feldman

Ben Feldman

Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.


This is a Profile

Returning to a Contextual Model Might Help Solve Transparency Issues

Voice

In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.

This is a Profile

If You Want Ad Transparency, Stop Playing the Blame Game

Voice

It's the only way to move forward.

This is a Profile

Why Publishers Need to Embrace Continuous Upfronts

TV / Video

Opinion: An annual burst is, frankly, out of date.

This is a Profile

Marketers Continuously Fail to Understand the True Value of Media

Programmatic

They’re often under or overpaying with ad spend.

This is a Profile

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

Programmatic

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.