Ben Feldman Opinion Contributor @NYIAXIncBen Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts. Voice Returning to a Contextual Model Might Help Solve Transparency Issues In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences. Voice If You Want Ad Transparency, Stop Playing the Blame Game It's the only way to move forward. TV Upfronts Why Publishers Need to Embrace Continuous Upfronts Opinion: An annual burst is, frankly, out of date. Voice Marketers Continuously Fail to Understand the True Value of Media They’re often under or overpaying with ad spend. Voice 4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.