Mónica Marie Zorrilla

Mónica Marie Zorrilla

Breaking News Reporter
Mónica is a breaking news reporter at Adweek, based in Minneapolis, Minn. She previously served as a full-time reporter for Billy Penn and AL DÍA News Media in Philadelphia, focusing primarily on local weirdness and Latino culture. Mónica is a Miami native shivering in Minnesota.

These Are the Brands Gen Z and Millennials Hold Near and Dear

A recent study from agency MBLM examined brands based on emotion and found that Gen Z has a strong tie with Xbox, while millennials have strong ties with PlayStation.

Morgan Stanley Acquires ETrade in $13 Billion Deal

Morgan Stanley has announced today that it is acquiring ETrade Financial Corporation in an all-stock purchase valued at $13 billion.

Nike Announces 3 Internal Senior Leadership Changes

Nike announced Heidi O’Neill and Andy Campion will succeed president of consumer and marketplace Elliot Hill and COO Eric Sprunk, effective April 1.

Jeff Bezos Will Donate $10 Billion to Tackle Climate Change, but Critics Want Change at Amazon

In spite of a controversial track record with climate initiatives, Amazon CEO and founder Jeff Bezos is pledging 7.7% of his current net worth to undertake global warming through a series of grants.

Juul Faces New Lows in 2020 With Back-to-Back Lawsuits

Juul's employees declared morale is "at an all-time low," as the e-cig manufacturer gets hit with back-to-back lawsuits and struggles to repair trust.

New York Senator Proposes a Federal ‘Data Protection Agency’

Sen. Kirsten Gillibrand, a Democrat, wants to create a new federal agency to enforce federal privacy laws and investigate tech companies.

How the Oscars and Super Bowl Are Reckoning With Missteps Around Diversity

Both the NFL and Oscars, respectively, had PR crises in the last years following Kaepernick taking a knee and #OscarsSoWhite.

After 127 Years, Abercrombie & Fitch Tries New Marketing Approach: Body Positivity

The "Face Your Fierce" campaign conveys coolness is for everyone.

Oprah Winfrey’s OWN Network Hires New Marketing Chief

The Oprah Winfrey Network has tapped Jennifer Giddens to join the cable network as its new head of marketing.

’90s Babies, Rejoice—General Mills Is Bringing Back Dunkaroos

The vanilla-cookie-icing combo combo hits shelves this summer.