How a Successful Live Chat Can Make a Virtual Event Even More Successful

Brandweek 2020 attendees weighed in on the community-building

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Adweek’s keystone annual summit was supposed to be a 4-day, in-person experience at the Intercontinental Miami, a luxurious downtown waterfront venue with an unbeatable view of the ocean and the city’s bustling port. Due to the pandemic, however, Brandweek 2020 was reimagined as a fully virtual event that did not scrap the charm—nor the possibility of connection—from the original plan.

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