How a Successful Live Chat Can Make a Virtual Event Even More Successful

Brandweek 2020 attendees weighed in on the community-building

Adweek’s keystone annual summit was supposed to be a 4-day, in-person experience at the Intercontinental Miami, a luxurious downtown waterfront venue with an unbeatable view of the ocean and the city’s bustling port. Due to the pandemic, however, Brandweek 2020 was reimagined as a fully virtual event that did not scrap the charm—nor the possibility of connection—from the original plan.