How a Successful Live Chat Can Make a Virtual Event Even More Successful

Brandweek 2020 attendees weighed in on the community-building

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Adweek’s keystone annual summit was supposed to be a 4-day, in-person experience at the Intercontinental Miami, a luxurious downtown waterfront venue with an unbeatable view of the ocean and the city’s bustling port. Due to the pandemic, however, Brandweek 2020 was reimagined as a fully virtual event that did not scrap the charm—nor the possibility of connection—from the original plan.

Instead, more than 6,000 attendees gathered from the comfort of their homes on Sept. 14 to 18 and tuned into riveting talks from foremost brand masters and figures of interest such as Ryan Reynolds, Dwyane

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