Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities

The in-app monetization platform's acquisition of the algorithm powerhouse will give advertisers actionable intelligence

vungle algolift logos
Vungle acquires AlogLift in the aftermath of Apple's decision to shift away from IDFA. Vungle, AlgoLift

San Francisco-based in-app video advertising and monetization network Vungle announced today the acquisition of AlgoLift, a performance optimization engine for app developers such as Jam City and Headspace.

@monicroqueta Mónica is a breaking news reporter at Adweek.