What Marketers Can Learn From Home Depot’s Beloved—and Sold-Out—12-Foot Skeleton

The ghoulish, bare-bones giant has become one of the most sought-out decorative pieces of 2020, mostly thanks to memes

skeleton in front of house
The 12-foot skeleton is the hot ticket for this Halloween decorating season. Home Depot

For much of mankind’s history, artists and art aficionados have sustained a fascination with the depiction of the human body—sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000 B.C. Since then, a slew of famous, illustrated, painted and animated bare bones have cropped up from the likes of Claezs, Cézanne, Holbein, Kustodiev, Gogh, Ub Iwerks, Picasso, Kahlo, Posada. And its shown up in advertising, too.

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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.