Peloton’s Head of Marketing Dara Treseder on Making Moves Centered on Your Passions

The fitness brand's svp joins Adweek's Nadine Dietz in conversation about her new role

Treseder was a member of the Peloton community when she was offered the opportunity to join its executive marketing leadership team Peloton

Prior to assuming her role as svp, head of global marketing at Peloton in August, Dara Treseder was a member of the fitness brand’s app, which offers a comprehensive library of wellness classes, and a member of two community Peloton groups. So, when the opportunity arose for her to join the executive marketing leadership team at the company, she knew it was a great chance for her to continue a career directly connected to something she already had a passion for.

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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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