ThredUp Rebrands to Reflect a New Generation of Proud Thrifters

Because stigma is out, and secondhand is in

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Since its launch in 2009, fashion resale platform ThredUp was focused on breaking down the stigmas associated with thrifting and sustainable fashion, operating with a mission of making secondhand clothing chic and trustworthy.

A decade later, and ThredUp found itself wondering where to go next with the brand. Used clothing is not only a widely acceptable norm, but finding coveted or unique clothing pieces at thrift stores is something consumers take pride in. ThredUp says it has processed 100 million items to date, and its site boasts vetted items from nearly 35,000 brands at 90% markdowns.



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