The Future of Identity

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants

illustration of binary code data footprint being erased with squeegee
The Data Protection Commission is investigating Google, Facebook, Twitter and Quantcast for GDPR compliance.Getty Images
By Ronan Shields

September 22, 2019

Since May 2018, General Data Protection Regulations (GDPR) have been enforceable across the EU, with ad-tech companies both big and small now facing fundamental questions over their core functions.

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This story first appeared in the Sept. 23, 2019, issue of Adweek magazine. Click here to subscribe.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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