GDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data

It can foster more opportunities for creativity

GDPR doesn't need to be as bad as many seem to think it is. Getty Images

According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it’s always been easy to get your data, and it’s also increasingly more difficult to understand what you can do about it.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ashishtoshniwal Ashish Toshniwal is the CEO and co-founder of YML (Y Media Labs).