Hennessy's Absurd, Stylish Films Shake Off Stiff Brand Perceptions

Debut work by Wieden+Kennedy Amsterdam features bizarre cocktail tutorials

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While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit’s versatility.

“Made for More” is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers new ways of mixing and imbibing brandy cocktails, while introducing a lighter, fresher visual world for the legacy brand.

Directed by Andreas Nilsson in his trademark offbeat style, the five ads feature breakthrough British Nigerian actor Damson Idris and American singer and actress Teyana Taylor finding absurd ways to craft simple Hennessy cocktails.

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