Hennessy, Hip-Hop's Favorite Drink, Toasts Nas and the Genre He Helped Shape

The campaign extends the brand’s longtime relationship with the rap icon and marks its first logo change

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In a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas’ 50th birthday. Cognac brand Hennessy brings that fusion to life as it continues its longtime partnership with the Grammy-winning rapper.

The campaign features a minute-long video in which Nas, who will celebrate his birthday in September, pens a love letter to the genre that he helped define: “I was born a month after you. Before I knew what to call you…I felt you.”



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