Hennessy, Hip-Hop's Favorite Drink, Toasts Nas and the Genre He Helped Shape

The campaign extends the brand’s longtime relationship with the rap icon and marks its first logo change

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas’ 50th birthday. Cognac brand Hennessy brings that fusion to life as it continues its longtime partnership with the Grammy-winning rapper.

The campaign features a minute-long video in which Nas, who will celebrate his birthday in September, pens a love letter to the genre that he helped define: “I was born a month after you. Before I knew what to call you…I felt you.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in