SNL's Colin Jost and Michael Che Host 'St. Patrick’s Eve' Revelry for Jameson Campaign

The brand stages celebrations for the made-up holiday in multiple cities

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Jameson Irish Whiskey is not letting the fact that it’s a Leap Year get in the way of having its first proper Saturday St. Patrick’s Day celebration in years.

In fact, the brand brought in Saturday Night Live’s Colin Jost and Michael Che to spread the word about “St. Patrick’s Eve,” a totally made-up holiday for revelers who reserve their Sundays for “cold plunges.” The campaign marks the duo’s first joint brand partnership.

In a series of fun videos created by UEG in partnership with Jameson’s new agency of record, Ogilvy, and directed by Micah Perta for Steve Unlimited, the comedians and Weekend Update hosts’ chemistry is on full display.

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