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Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party.
Jose isn’t a real person, but he does represent a new global platform from Jameson Irish Whiskey: Must Be a Jameson.
In the first work from its recently appointed global agency Ogilvy, Pernod Ricard’s whiskey brand hopes the phrase “Must Be a Jameson” will catch on.
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