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Hard-core Green Bay Packers fans—the ones wearing foam blocks of cheddar as hats—would not consider showing up on game day with a plant-based cheese pizza as a snack.
That party foul could result in “unhappy townspeople wielding pitchforks,” according to a focus group member who went medieval in his opinion of cheese alternatives.
But moments earlier, unbeknownst to this hater, he had been chowing down on the very object of his derision—and he even went back for seconds.
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