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Dove has not been a Super Bowl advertiser for nine years. But now the brand is returning to the Big Game to promote body confidence in girls to keep them playing the sports they love. The 30-second Dove Super Bowl commercial will premiere during the first quarter on February 11.
After making its mark in 2006 with a Super Bowl ad surrounding the importance of boosting self-esteem in young girls, Dove will return with a similar focus promoting body positivity with new work from Ogilvy.