Verizon Leaves Trail of Super Bowl Teaser Breadcrumbs for Beyoncé

The fully integrated campaigns will highlight the brands' portfolio of exclusive partnerships

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Update 2/9: In a second teaser from Verizon, Tony Hale stands with the glitter horse from Beyoncé’s Renaissance Vol. 1 album cover that was released in 2022.

Update 2/7: Verizon released today a Super Bowl teaser featuring Tony Hale squeezing lemons suggesting a potential appearance from Beyoncé. In the teaser, Hale says “She wants me to squeeze all these lemons by myself?” Beyoncé’s 2016’s visual album was titled “Lemonade.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in