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With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn’t just additive. It multiplies their collective impact.
WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook’s eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only does VML carry out Cook’s main mission to have a vast array of capabilities, but it also delivers jaw-dropping scale with over 30,000 employees worldwide—creating the largest creative agency in the world.
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