These Brands Drove the Strongest Consumer Engagement in the Super Bowl, According to EDO

Outcomes-based measurement company rates every ad

Want to find out which Super Bowl spots proved the most engaging this year? Well EDO, the TV outcomes company, has ranked every national ad airing in this year’s Big Game based on how each ad increased consumer engagement upon airing. Click on any ad to watch (or share) it! 

EDO’s rankings reveal which ads are most predictive of actual business performance, using real-time, consumer engagement data — proven to predict business outcomes across industries. 

How the ads are ranked: EDO has scored every Big Game ad based on incremental online activity for an advertised brand or product immediately following an ad airing. Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100. Data in this release is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.