NBCU 'On Track' to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

The company is surpassing 'the most advertising revenue in Olympic history'

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris.

With April 17 marking 100 days from the Games, NBC’s president of ad sales and partnerships Dan Lovinger announced on Tuesday that the company has already netted $1.2 billion in commitments. According to Lovinger, that’s on pace to pass the ad sales record.

“We’re also approaching a new ad revenue record with Paris 2024, on track to generate the most advertising revenue in Olympic history,” Lovinger said.

In addition, more than $350 million of this year’s $1.2



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in