Stay up to sate on the latest headlines and stories from the Summer Olympics in Paris written by Adweek's editorial team.m

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Simone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad

Powerade's ad follows Olympic gymnast Simone Biles as she returns to the mat and reflects on her decision to take a pause.

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Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas

Brand boss Richard Teyssier says speed is Puma’s vantage point as it launches first global campaign in a decade.

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NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

NBCU is already setting ad sales records at the 2024 Paris Olympics.

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How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games

Tracking all brand activity before and during the Summer Games.

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NBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens

The organizers will host a four-mile flotilla along the River Seine July 26.

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NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery

At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.

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How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

2024 marks a significant year for the Games as it aims to further its inclusive mission.