Axios Local Is on Pace to Generate Up to $5 Million This Year

The program is expanding into 8 new cities and has attracted 350,000 subscribers in 4 months

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Led by Axios, local is going national.

The “Smart Brevity” news publisher announced Monday that it planned to expand the number of cities it serves as part of its Axios Local program from six to 14 by the end of the year. 

In its first four months, the Local program has racked up more than 350,000 subscribers, and its emails feature an average open rate of 35%, said Ted Williams, its general manager. 

Axios Local is on pace to generate between $4 and $5 million by the end of 2021, and it forecasts that it will triple that number in 2022.



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