Axios Local Is on Pace to Generate Up to $5 Million This Year

The program is expanding into 8 new cities and has attracted 350,000 subscribers in 4 months

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Led by Axios, local is going national.

The “Smart Brevity” news publisher announced Monday that it planned to expand the number of cities it serves as part of its Axios Local program from six to 14 by the end of the year. 

In its first four months, the Local program has racked up more than 350,000 subscribers, and its emails feature an average open rate of 35%, said Ted Williams, its general manager. 

Axios Local is on pace to generate between $4 and $5 million by the end of 2021, and it forecasts that it will triple that number in 2022.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in