Puck, Channeling the Charm of Magazines Past, Nears 200,000 Subscribers

The newsletter publisher aims to bring premium ads to the inbox

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Since launching last September, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business.

The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and its cadre of 11 star reporters has gained it a toehold in the competitive landscape of digital subscriptions.

In its first year, the 25-person company has accrued nearly 200,000 email subscribers, roughly 20,000 of whom pay $12.99



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