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Substack, the newsletter platform, has become an object of obsession for journalists in recent months.
The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications including The New York Times. It’s also attracted a cohort of divisive writers: Recently, Substack saw an exodus of writers upset that the platform was funding transphobic voices through its Substack Pro program.
Through it all, Substack has become synonymous with the latest wave in indie journalism: It’s both a comeback for the email newsletter and the form du jour for internet bloggers.
But, for its next act, Substack is going local.
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