Portrait of Meseret Ambachew

Meseret Ambachew

Meseret is Adweek's ad tech reporter focusing on programmatic, ad buying, tech M&A and the digital economy. Before joining Adweek in 2021, Meseret was a media technology analyst at Digitas North America.

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Advertisers Handed Direct Access to NBCUniversal’s Peacock Through Yahoo Deal

Connected TV

One telecom brand found 92% of viewers on Peacock were not reached on linear.

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Cookie Alternative Custodian Prebid Boosts Board With News Corp and Mediavine Execs

Programmatic

Prebid's role in figuring out a common currency for audience targeting post-third-party cookies is growing