Meseret Ambachew
Meseret is Adweek's ad-tech reporter focusing on programmatic, ad buying, tech M&A and the digital economy. Before joining Adweek in 2021, Meseret was a media technology analyst at Digitas North America.
L’Oréal and Tripadvisor Team Up, Letting Shoppers Collect Toiletries at the Airport
Travelers can schedule a pickup from their departing airport for all KEMA brands.
Apple Has Made It Easier for Podcast Creators to Grow Subscriptions
Apple is launching Delegated Delivery where podcasters can upload, manage and deliver premium content through third-party hosting providers.
Reddit and ITV Partner for New Love Island Season Activation
Redditors will get to ask the Love Island contestants and team burning questions ahead of its 8th season.
iHeartMedia, P&G Reveal Slate of Music Artists for ‘Can’t Cancel Pride 2022’ Celebration
Diversity, Equity and Inclusion
Artists like Katy Perry, Sam Smith and Lizzo are scheduled to perform June 14.
The Economist’s Podcasts Have Fetched Over a Billion Downloads Since Launch
Podcast ad revenue accounts for roughly 11% of The Economist Group's media advertising revenue overall.
New Google Tools Give People More Control Over Specific Ads
Google gives users complete control of ads from brands they would like to see and use of personal data.
How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans
The gas station video display company presented at NewFronts for the third time this year.
Blavity, Revolt and Black Enterprise on Why More Dollars Need to go to Black-Owned Media
Blavity, Revolt and Black Enterprise presented its work at IAB NewFronts this year.
Wave Sports + Entertainment Pitches Advertisers on Its Social-First Approach in Sports at NewFronts
How WSE built its audience and its plans to gain more reach.
Spotify Launches on Roblox, Leveling up Gaming Efforts
Spotify launches Spotify Island in Roblox where users and artists can meet, connect and play.