Tastemade and Kellogg’s Corn Flakes Want Viewers to 'Bake a Difference'

The campaign includes a bake-off for the best holiday cookie recipe

Discover exciting ways to capitalize on the power and passion of the sports community at Brand Play: The ADWEEK Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.

Video food network Tastemade together with Kellogg’s Corn Flakes have launched a campaign and competition, “Baking a Difference.” The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company’s goal to inspire its audiences to take action from its content.

For the competition, five bakeries across the U.S. have been picked to compete for the best cookie recipe, incorporating Kellogg’s Corn Flakes.

Participating bakeries include Fat and Flour from Los Angeles, Calif.,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in