Morning Brew Acquires Short-Form Video Firm Our Future

Our Future accumulated more than 1 billion views since switching to short-form video in 2021

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Business publisher Morning Brew announced its acquisition of audio and video startup Our Future, which produces short-form business content on platforms, as part of the publisher’s bid to broaden its appeal to younger, business-focused audiences. The financial details of the deal were not shared.

The Axel Springer-owned publisher plans to expand Our Future’s short-form video series to longer-form video content and podcasts. The company’s primary focus was podcasting when it started at the beginning of the pandemic in 2020.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in