As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact

Strategic shifts at its four U.S. properties reflect broader trends within the industry

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As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on Silicon Valley ad spend—namely this week, Protocol and Morning Brew—have found themselves caught in the contraction.

In October, as part of these new austerity measures, 34% of technology companies cut or paused their advertising budgets, according to Eric Haggstrom, the director of forecasting at Advertiser Perceptions.

“The technology sector has been a growth area for media,” Haggstrom said.



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