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Inside DDB Sydney’s Custom Agency Model for McDonald’s

DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.

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On the Quest for Virality, Brands Fall Short When They Change Their Voice to Get Likes

DTC brand Daily Harvest's snarky Twitter tone came across as inconsistent and heavy-handed.

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5 Relationship Questions to Help Fix the Client-Agency Dynamic

The IPA says one partner in the client-agency relationship thinks they’re getting it right 80% of the time and the other, only 10%.

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Consumer Attitudes to Travel Are All Over the Map

Here's how hospitality brands can prep for the rebound.

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6 Ways to Succeed Advertising a ‘Low Interest’ Category

These six strategies can help you generate buzz in your sector.

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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

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This Mindset Is Essential for Successful Business Comebacks

As we seem to be stuck in a chronic game of “Ready. Set. Wait.” while our local and national leaders decide how to move forward in the new normal, we [...]

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Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]

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The Value of Brand Communications During Chapter 11 Bankruptcy

Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a [...]

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7 Engaging Ways to Advertise to Upcoming Generations on TikTok

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]

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Is Digital Marketing Something You Can DIY?

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]

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Brand Experience and a Tale of Two Startups

As if there isn’t already enough happening in the world right now, I’ve been taking on one of the most stressful endeavors at regular times, amplified during COVID: a move! [...]

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A Map or a Matrix? Identity Management Is More Complex By the Day

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

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Needed Again? The Ad Campaign That Saved New York

It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]

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What’s in a Name? A Lot. Here’s How to Successfully Rebrand Your Business

Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. [...]