The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.
HubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
As the customer data platform makes big advances, its marketers seek a message that matches the magnitude.
WeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Charting the crash and burn of a much-hyped brand.
6 CMOs Share What’s Scaring Them This Halloween
Potential disasters and lurking biases keep CMOs up at night as they plan for 2024.
Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Managers' bonuses depend on how well they collaborate.
Is a Drive-Thru on Brand for Shake Shack?
An operational question spurred branding introspection at the premium burger joint.
With Its Newest Ad, Betway Wants to Center on ‘the Nuances of Fandom’ in Sports Betting
The brand and Deutsch NY strategize to lead a more inclusive marketplace.
Platforms Are Pivoting to Video. Publishers, Again, Follow Suit
To combat slumping social traffic and revenue, publishers have retooled their strategies.
As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact
Strategic shifts at its four U.S. properties reflect broader trends within the industry.
How Sun-Maid Turned Its Scary Halloween Reputation Into an Unexpectedly Sweet Strategy
The brand shares how it turned historical teasing into serious holiday traction.
Hodinkee Expands Headcount as Part of Broader Bid to Widen Its Audience
The watch publisher generated $100 million in revenue in 2021.
Why You Can’t Do Strategy Without Innovation
Successful planning requires new thinking—and calculated risks toward the unexpected.
Mindshare Hires Starcom Vet Kathy Kline as Chief Strategy and Innovation Officer
Kline succeeds Joe Maceda, Mindshare’s former U.S. chief instigation officer, who was elevated to global chief strategy and innovation officer last year.
Profiles in Black Creativity: Kadeem Fletcher Has a Keen Eye for Potential
Brooklyn native and Macy’s strategist Kadeem Fletcher founded a lifestyle brand with his fiancée, Samantha Marie Sales.
Droga5 London’s Strategy Chief Dylan Williams Leaves
He joined the creative agency in 2016 from Publicis Worldwide.