Consumer Attitudes to Travel Are All Over the Map
Here's how hospitality brands can prep for the rebound.
6 Ways to Succeed Advertising a ‘Low Interest’ Category
These six strategies can help you generate buzz in your sector.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.
This Mindset Is Essential for Successful Business Comebacks
As we seem to be stuck in a chronic game of “Ready. Set. Wait.” while our local and national leaders decide how to move forward in the new normal, we [...]
Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers
Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]
The Value of Brand Communications During Chapter 11 Bankruptcy
Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a [...]
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
Is Digital Marketing Something You Can DIY?
This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]
Brand Experience and a Tale of Two Startups
As if there isn’t already enough happening in the world right now, I’ve been taking on one of the most stressful endeavors at regular times, amplified during COVID: a move! [...]
A Map or a Matrix? Identity Management Is More Complex By the Day
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Needed Again? The Ad Campaign That Saved New York
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
What’s in a Name? A Lot. Here’s How to Successfully Rebrand Your Business
Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. [...]
The Power of Content Marketing Partnerships and Alliances
Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can [...]
Brand Statements: What to Say When You Don’t Know What to Say?
Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied [...]
How the Impact of COVID-19 Is Changing Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]