With Its Newest Ad, Betway Wants to Center on ‘the Nuances of Fandom’ in Sports Betting
The brand and Deutsch NY strategize to lead a more inclusive marketplace.
Platforms Are Pivoting to Video. Publishers, Again, Follow Suit
To combat slumping social traffic and revenue, publishers have retooled their strategies.
As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact
Strategic shifts at its four U.S. properties reflect broader trends within the industry.
How Sun-Maid Turned Its Scary Halloween Reputation Into an Unexpectedly Sweet Strategy
The brand shares how it turned historical teasing into serious holiday traction.
Hodinkee Expands Headcount as Part of Broader Bid to Widen Its Audience
The watch publisher generated $100 million in revenue in 2021.
Why You Can’t Do Strategy Without Innovation
Successful planning requires new thinking—and calculated risks toward the unexpected.
Mindshare Hires Starcom Vet Kathy Kline as Chief Strategy and Innovation Officer
Kline succeeds Joe Maceda, Mindshare’s former U.S. chief instigation officer, who was elevated to global chief strategy and innovation officer last year.
Profiles in Black Creativity: Kadeem Fletcher Has a Keen Eye for Potential
Brooklyn native and Macy’s strategist Kadeem Fletcher founded a lifestyle brand with his fiancée, Samantha Marie Sales.
Droga5 London’s Strategy Chief Dylan Williams Leaves
He joined the creative agency in 2016 from Publicis Worldwide.
Inside DDB Sydney’s Custom Agency Model for McDonald’s
DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.
On the Quest for Virality, Brands Fall Short When They Change Their Voice to Get Likes
DTC brand Daily Harvest's snarky Twitter tone came across as inconsistent and heavy-handed.
5 Relationship Questions to Help Fix the Client-Agency Dynamic
The IPA says one partner in the client-agency relationship thinks they’re getting it right 80% of the time and the other, only 10%.
Consumer Attitudes to Travel Are All Over the Map
Here's how hospitality brands can prep for the rebound.
6 Ways to Succeed Advertising a ‘Low Interest’ Category
These six strategies can help you generate buzz in your sector.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.