Alt Image Text

Consumer Attitudes to Travel Are All Over the Map

Here's how hospitality brands can prep for the rebound.

Alt Image Text

6 Ways to Succeed Advertising a ‘Low Interest’ Category

These six strategies can help you generate buzz in your sector.

Alt Image Text

In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

Alt Image Text

This Mindset Is Essential for Successful Business Comebacks

As we seem to be stuck in a chronic game of “Ready. Set. Wait.” while our local and national leaders decide how to move forward in the new normal, we [...]

Alt Image Text

Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]

Alt Image Text

The Value of Brand Communications During Chapter 11 Bankruptcy

Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a [...]

Alt Image Text

7 Engaging Ways to Advertise to Upcoming Generations on TikTok

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]

Alt Image Text

Is Digital Marketing Something You Can DIY?

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]

Alt Image Text

Brand Experience and a Tale of Two Startups

As if there isn’t already enough happening in the world right now, I’ve been taking on one of the most stressful endeavors at regular times, amplified during COVID: a move! [...]

Alt Image Text

A Map or a Matrix? Identity Management Is More Complex By the Day

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

Alt Image Text

Needed Again? The Ad Campaign That Saved New York

It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]

Alt Image Text

What’s in a Name? A Lot. Here’s How to Successfully Rebrand Your Business

Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. [...]

Alt Image Text

The Power of Content Marketing Partnerships and Alliances

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can [...]

Alt Image Text

Brand Statements: What to Say When You Don’t Know What to Say?

Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied [...]

Alt Image Text

How the Impact of COVID-19 Is Changing Marketing

Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]