Inside The New York Times’ Plan to Bring Ads to The Athletic

Beginning Monday, The Athletic will feature ads for the first time in its six-year history

When The New York Times acquired the subscription sports publisher The Athletic for $550 million in January, along with its 1.2 million paid subscriptions, The Times also gained a website that attracted 4 million monthly readers in 2021—but had not run a single advertisement in its six-year history. 

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