Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster

Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend

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The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group’s investment arm Magna.

But while this creates a host of new advertising opportunities for marketers, dozens of challenger brands like Roku and Telly and are also trying to capitalize by entering the nascent streaming space, which has led to a variety of headaches for consumers and advertisers alike.




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