Wieden + Kennedy Made Adorably Quirky Sprite Ads to Help Commuters Unwind in Rush Hour

Digital outdoor spots were made to feel 'like a sip of Sprite'

The 'Stay Fresh' campaign was created by W+K São Paulo's studio in partnership with artists worldwide. Wieden + Kennedy São Paulo

When you’re stuck in traffic or waiting for a delayed train, the world just feels stagnant, stale and infuriating. Sprite is hoping to offer some relief—at least visually—for Brazilians trapped in this all-to-common situation.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."