Wieden + Kennedy Made Adorably Quirky Sprite Ads to Help Commuters Unwind in Rush Hour

Digital outdoor spots were made to feel 'like a sip of Sprite'

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

When you’re stuck in traffic or waiting for a delayed train, the world just feels stagnant, stale and infuriating. Sprite is hoping to offer some relief—at least visually—for Brazilians trapped in this all-to-common situation.

With summer approaching for Brazil (the season runs from December to March in South America), Wieden + Kennedy São Paulo has launched its first work for the Coca-Cola-owned brand. The “Fresh Drops” campaign, featuring quirky, short-form animations, is primarily targeted to run in digital outdoor during rush hour in Rio de Janeiro and São Paulo.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in