Why Animated Ads Hit Harder

Brands are increasingly turning to animators to capture attention and drive impact

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

At the height of the Covid-19 pandemic, animation became a lifeline for creatives in a world where lockdowns and social distancing rendered advertising production practically impossible.

Animation itself can be traced way back to the early 1900s, but it’s a medium that’s continually evolving. For modern marketers, recent campaigns have proven the technique to be a strong strategic tool when it comes to relaying a hard-hitting message.

Just look back at campaigns from years gone by.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in