Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue Campaigns

The partnership deepens creator involvement in purpose-driven work

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

When it comes to brand partnerships, some content creators want to do more than show up in front of the camera—especially for a chance to champion social issues.

Influential creators will have a chance to steer cause-driven campaigns in a new partnership between creator commerce company Whalar and nonprofit the Ad Council, which have formed The Creators for Good Ambassador program.

Creators selected for the program will be able to inform campaign strategy, platform messaging and overall execution of the Ad Council’s Creators for Good efforts, which tackle social issues such as mental health awareness, gun violence prevention, substance use disorders and racial justice.



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