Whalar Is Elevating the Next Generation of Creators

The company’s academy for influencers uplifts marginalized groups

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Whalar recognizes that the life of a content creator consists of more than promoting skincare products, conducting fashion hauls and collecting paychecks. In partnership with Logitech For Creators, a brand extension of Logitech committed to empowering all creators, the creator commerce company just launched its own academy, enrolling 12 influencers across the U.S., U.K. and Germany. The program is devoted to uplifting marginalized creators, who are often inequitably paid, more susceptible to shadow bans and boxed out of brand deals when they engage in activism.

According to Whalar chief marketing officer Jamie Gutfreund, the program is completely “platform agnostic,” and she believes its decision to not promote a certain service is what makes it stand out from a growing crowd of academy competitors—one major player being YouTube.

“One

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