Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a “national crisis” and “ticking time bomb.”
A new PSA from Evelyn Lilly Lutz takes a different approach to typical anti-vaping messages, by emphasizing the dangers to teenagers’ wallets rather than their health. “Ditch the Vape. Get What’s Yours,” created by agency McCann Global Health, calculates that teens spend an average of $1,000 to $1,500 annually on vaping.
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