CPG & Grocery

This Vape Is Bragging About Its Link to Depression and Anxiety

An unconventional campaign from agency Mojo Supermarket has a hidden message

Depression Stick
The Depression Stick comes in flavors like Citrus Sadness and Disappoint-mint.Truth Initiative
Headshot of Emmy Liederman
By Emmy Liederman

September 20, 2021

When a Depression Sticks representative pitched his line of vapes to a gas station convenience store, he was confident in his ability to complete the sale.

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Headshot of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering ad agencies.

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