Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
When a Depression Sticks representative pitched his line of vapes to a gas station convenience store, he was confident in his ability to complete the sale.
But after sharing that the smoking devices—which come in flavors like Melancholy Menthol and BubbleGlum—amplify feelings of sadness and anxiety, the clerk did not share an enthusiasm for the product. He instead responded with confusion and frustration, and eventually asked the salesman to leave the store.
“They basically do the same thing as all of those,” said Craig, who secretly represented the Truth Initiative, pointing to the array of colorful vapes behind the register.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in