‘If It’s Not Yes, It’s No!’—The Campaign That Wants Men to Better Understand Women
At the heart of the work is a 2,000 page 'bible' to demystify female behavior.
John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA
VMLY&R's new campaign for the pharmaceutical brand hits some sweet, important notes.
Rebel Wilson Causes Chaos in Concussion Awareness Now PSA
The campaign warns that brain injury can come from even mundane accidents.
Achievement Unlocked: How Chevrolet Is Gamifying Public Service
Canada's Good Deeds Cup encourages youth hockey players to give back to their communities.
Veganuary Recruits 300-Plus Brand Partners and Drops an ’80s-Style PSA for Its 2023 Campaign
The nonprofit group also launches its first podcast and YouTube series.
Teens Give Up Their Mental Health for a Pack of Cigarettes in FDA Spot
The latest effort in the Food and Drug Administration’s ongoing “The Real Cost of Smoking” campaign, developed in partnership with its agency of record FCB New York, examines the immediate [...]
Mischief and ConnectRN Urge Burned Out Nurses to ‘UnResign’
The multichannel campaign puts a spotlight on the silent suffering of the unsung heroes of health care.
Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More
Plus, an earwormy PSA about dog safety and more.
This Chilling PSA Urges Americans to Take Action Against Gun Violence This Holiday Season
DDB agency Rodgers Townsend created an ad "The Greatest Gift" for March For Our Lives and aims to create a moment of holiday pause as a way to raise awareness [...]
These Santas Want to Change How Society Treats People All Year
This powerful ad campaign highlights discrimination and the need for lasting change.
This PSA Switches Its POV to Send a Startling Message About Gender-Based Violence
In an effort to highlight the systemic and societal issues that lead to gender-based violence, White Ribbon launched a new campaign, “I Knew All Along,” that demonstrates a new father’s [...]
Publicis Groupe’s ‘Holiday Wishes’ Film Spotlights Important Cause
The annual release to the network's staff featuring bosses Sadoun and Lévy acts more as a PSA this year
13-Foot-Long Bus Stop Ads Highlight Experience of Long Covid
The campaign is located in Edinburgh and consists of 3,000 words.
United Way’s Holiday Ad Tells a Homelessness Story from a Ring Doorbell’s Perspective
The scenario of the 60-second spot is a familiar one, captured from the vantage point of a Ring doorbell as a family preps for the holidays. But the final frames [...]
UNICEF Holiday Campaign Showcases How Kindness Positively Impacts Children
The film explores one moment that affects a boy's entire life.