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Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards

Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. [...]

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3M Updates School Zones to Call Attention to Child Safety

Heartfelt short film is part of a campaign to make children safer against vehicles.

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McDonald’s Aims to Tackle Its Own Littering Problem in Norway

The Norwegian campaign includes branded OOH bins to encourage customers not to drop litter.

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Suicide Prevention Ads Feature Messages from Men Who Took Their Own Lives

The campaign will encourage more people to talk and potentially save a life.

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A Campaign Uses Silence on Live TV to Tell a Chilling Truth About Gender-Based Violence

Every eight minutes, Movistar's live shows had a moment of silence for fallen victims of gender-based violence.

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‘Altered’ US Flag Unfurled as WPP Agencies Unite to Support LGBTQ+ Community

Produced to support The Human Rights Campaign, it brought together VMLY&R, BCW, Wavemaker and Hogarth pro-bono.

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Save Nature—Don’t Flush Wet Wipes, Animated Campaign Says

The Scottish Water campaign highlights the damage that plastic wipes can have on drainage systems and the environment.

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This Health Organization Slaps a Warning Sticker on the Sun

Havas Peru joined forces with the League Against Cancer to remind us about the importance of sunscreen.

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School Delivered on a Truck to Promote Scotland’s Upcoming Census

The ad highlights that the data gathered helps make decisions about where public money is spent.

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Campaign Shows Why Dummies Without Seatbelts Are Not the Only Ones Hurt

A new campaign for Road Safety Scotland reminds all that "It's not just you who gets hurt. Wear a seatbelt."

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This Campaign Aims to Prove That Every Major City Is Influenced by Chicago

Energy BBDO collaborates on an eye-opening initiative that emphasizes Chicago's impact on tech, architecture, fashion, and more.

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Ad Council and Amazon Spot Shows How Love and Identity Go Hand-in-Hand

The spot shows people sharing how love means recognizing diversity.

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Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse

"Unwanted Followers" is based upon several survivors' stories.

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Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer

When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]

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The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign

The ICRC and Wunderman Thompson Dubai have launched a new campaign asking people to trade in their emojis for dollars and "React for Real."