‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era
BBDO New York highlights intense pressures and potential for violence or self-harm.
Adweek Podcast: How to Pitch a Covid Vaccine
NBC's primetime special Roll Up Your Sleeves will air April 18.
This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public
#CrimeNotCompliment campaign highlights how often women, especially schoolgirls, are victimized.
These Clever Finnish Billboards Are Written in Gibberish for One Important Reason
A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language
To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary
British app Peanut challenges terms like "geriatric mother" and "inhospitable womb."
This Awkward TV Moment Was Actually a Mental Health PSA
The campaign has been supported by charities Mind and YoungMinds.
Ad Tells the Story of Real Refugee Children Through Their Most Cherished Possessions
Spot for Save the Children Worldwide by VMLY&R marks the 10th anniversary of the Syrian crisis.
This Curry Smoothie Has a Surprising Mission: To Get You Talking About Mental Health
U.K. restaurant chain Wagamama and agency Uncommon created the drink to support the charity YoungMinds.
Artists Recreated Stunning South American Landscapes Using the Plastic Threatening Them
Greenpeace Chile commissioned the artists to recreate satellite images of real places with trash.
This ‘Human Mart’ Uses Bright, Cheery Products to Raise Awareness of Modern Slavery
The advocacy stunt shines a spotlight on modern slavery by "selling" people's lives.
For Manchester United’s Marcus Rashford, Aldi’s Powerful Film on Child Hunger Was Personal
LONDON—One in five children in the U.K. live in food poverty, and the coronavirus crisis has exacerbated the gulf between the rich and poor, heaping yet more pressure on already struggling families. Marcus Rashford, [...]
French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice
Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French). The film, by [...]
A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA
Grey New York highlights that 4.6 million U.S. kids live in homes with unsecured firearms.
These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving
Unconventional approach by DDB France shies away from guilt in favor of love, fun, and laughter.
Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine
"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."