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For Manchester United’s Marcus Rashford, Aldi’s Powerful Film on Child Hunger Was Personal

PSAs

LONDON—One in five children in the U.K. live in food poverty, and the coronavirus crisis has exacerbated the gulf between the rich and poor, heaping yet more pressure on already struggling families. Marcus Rashford, [...]

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French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice

Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French). The film, by [...]

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A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA

Grey New York highlights that 4.6 million U.S. kids live in homes with unsecured firearms.

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These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving

Unconventional approach by DDB France shies away from guilt in favor of love, fun, and laughter.

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Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine

"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."

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NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair

The Ad Council has a new board chair: NBCUniversal ad sales chief Linda Yaccarino.

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Dark, Harrowing Film Touts Power of Journalism in Uncovering Truth

Reporters Without Borders ad says fighting against misinformation is 'essential to protect democracy.'

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Santa Claus Is Treated in a Hospital in This Endearing Holiday Spot for Britain’s NHS

LONDON—Children in the U.K. have been so concerned about the impact of the pandemic this Christmas that Prime Minister Boris Johnson had to publicly reassure them that Santa is exempt [...]

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Fake ‘Call Girl’ Line Presents Real Life Horror Stories of Trafficked Women

Swedish agency Akestam Holst set up a fake phone number that directed callers to recordings of women talking about exploitation in the sex industry.

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Born Free Foundation Puts Spotlight on Wildlife Decline With ‘Nature’s Closing Down Sale’

Born Free Foundation and Engine cleverly raise awareness of threats to wild animals with holiday sales spoof.

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This Relatable PSA, Set to Radiohead, Tells Kids It’s OK Not to Feel ‘Normal’

Childline spot, set to Radiohead track 'Creep,' celebrates individuality.

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These Fake Finance Ads Highlight a Real Problem: Period Poverty

Campaign for French non profit Règles Élémentaires says women are struggling to afford sanitary items.

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This Jarring Domestic Violence PSA Shows How, for Some Women, the Holidays Are a Nightmare

#MakeItStop campaign uses repetitive music to chilling effect.

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Thankfully, This Shop Offering ‘Empowering’ Items Like ‘Lean In Heels’ Isn’t What It Seems

Clever campaign for The Girls’ Network offers women all the items they really shouldn't need to get ahead.

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This Innovative Men’s Mental Health PSA Isn’t Quite What It Seems

Spot featuring England Rugby World Cup player Joe Marler has an unexpected twist.