A Lifeguard and a Seagull Teach Kids About Beach Safety in Animated PSA
To pre-empt accidents and tragedies, the Royal National Lifeboat Institution created a campaign to educate children about water safety.
A Heartfelt Film Shows Living Organ Donors a Precious Life They Can Save
The spot illustrates the need of many awaiting organ donations by taking us through the story of a character based on the lives of many who have lived through similar [...]
How BT’s Euro Championship Campaign Tried to Combat Online Harassment With Hope
England soccer players joined the telecom giant to combat racism and hate across social media.
British Road Safety Campaign Drives 700,000 Minutes of Engagement Through Twitch
Twitch influencers joined the long-running British road safety campaign.
How an Ad Agency Created a Jaw-Dropping Fake Graduation to Protest Gun Violence
Leo Burnett Chicago and Change the Ref duped an NRA leader into speaking to empty seats representing 3,044 victims.
Czech Authorities Want Speeders to Stop Trying to Make Up for Lost Time on Its Roads
The Czech anti-speeding campaign includes a feature-length documentary showcasing the actions of five accident victims.
PSA Shows How Bad Listening Habits Can Make Headphones Dangerous
The Hearing Health Foundation is promoting better headphone practices with a visually resonant campaign.
Ad Council PSAs Highlight Struggles, Joys of #Dadication in Unscripted Campaign
When his daughter falls off her bike, Durrell will be there to catch her. It’s not the experience he had as a kid, but he’s rewriting history for the next [...]
Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA
The safety campaign has been created to counter the country's cyclist death toll.
This Heartbreaking Love Story Calls for More Organ Donors in Argentina
The Argentine Liver Transplant Foundation and Rock Agency team to tug on heartstrings.
This Powerful Campaign Against Knife Violence Honors a Young Soccer Player’s Memory
Kiyan Prince, who died at 15, lives on as a star player in FIFA 21.
‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era
BBDO New York highlights intense pressures and potential for violence or self-harm.
Adweek Podcast: How to Pitch a Covid Vaccine
NBC's primetime special Roll Up Your Sleeves will air April 18.
This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public
#CrimeNotCompliment campaign highlights how often women, especially schoolgirls, are victimized.
These Clever Finnish Billboards Are Written in Gibberish for One Important Reason
A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language