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A Lifeguard and a Seagull Teach Kids About Beach Safety in Animated PSA

To pre-empt accidents and tragedies, the Royal National Lifeboat Institution created a campaign to educate children about water safety.

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A Heartfelt Film Shows Living Organ Donors a Precious Life They Can Save

The spot illustrates the need of many awaiting organ donations by taking us through the story of a character based on the lives of many who have lived through similar [...]

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How BT’s Euro Championship Campaign Tried to Combat Online Harassment With Hope

England soccer players joined the telecom giant to combat racism and hate across social media.

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British Road Safety Campaign Drives 700,000 Minutes of Engagement Through Twitch

Twitch influencers joined the long-running British road safety campaign.

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How an Ad Agency Created a Jaw-Dropping Fake Graduation to Protest Gun Violence

Leo Burnett Chicago and Change the Ref duped an NRA leader into speaking to empty seats representing 3,044 victims.

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Czech Authorities Want Speeders to Stop Trying to Make Up for Lost Time on Its Roads

The Czech anti-speeding campaign includes a feature-length documentary showcasing the actions of five accident victims.

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PSA Shows How Bad Listening Habits Can Make Headphones Dangerous

The Hearing Health Foundation is promoting better headphone practices with a visually resonant campaign.

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Ad Council PSAs Highlight Struggles, Joys of #Dadication in Unscripted Campaign

When his daughter falls off her bike, Durrell will be there to catch her. It’s not the experience he had as a kid, but he’s rewriting history for the next [...]

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Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA

The safety campaign has been created to counter the country's cyclist death toll.

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This Heartbreaking Love Story Calls for More Organ Donors in Argentina

The Argentine Liver Transplant Foundation and Rock Agency team to tug on heartstrings.

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This Powerful Campaign Against Knife Violence Honors a Young Soccer Player’s Memory

Kiyan Prince, who died at 15, lives on as a star player in FIFA 21.

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‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era

BBDO New York highlights intense pressures and potential for violence or self-harm.

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Adweek Podcast: How to Pitch a Covid Vaccine

NBC's primetime special Roll Up Your Sleeves will air April 18.

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This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public

#CrimeNotCompliment campaign highlights how often women, especially schoolgirls, are victimized.

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These Clever Finnish Billboards Are Written in Gibberish for One Important Reason

A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language