Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards
Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. [...]
3M Updates School Zones to Call Attention to Child Safety
Heartfelt short film is part of a campaign to make children safer against vehicles.
McDonald’s Aims to Tackle Its Own Littering Problem in Norway
The Norwegian campaign includes branded OOH bins to encourage customers not to drop litter.
Suicide Prevention Ads Feature Messages from Men Who Took Their Own Lives
The campaign will encourage more people to talk and potentially save a life.
A Campaign Uses Silence on Live TV to Tell a Chilling Truth About Gender-Based Violence
Every eight minutes, Movistar's live shows had a moment of silence for fallen victims of gender-based violence.
‘Altered’ US Flag Unfurled as WPP Agencies Unite to Support LGBTQ+ Community
Produced to support The Human Rights Campaign, it brought together VMLY&R, BCW, Wavemaker and Hogarth pro-bono.
Save Nature—Don’t Flush Wet Wipes, Animated Campaign Says
The Scottish Water campaign highlights the damage that plastic wipes can have on drainage systems and the environment.
This Health Organization Slaps a Warning Sticker on the Sun
Havas Peru joined forces with the League Against Cancer to remind us about the importance of sunscreen.
School Delivered on a Truck to Promote Scotland’s Upcoming Census
The ad highlights that the data gathered helps make decisions about where public money is spent.
Campaign Shows Why Dummies Without Seatbelts Are Not the Only Ones Hurt
A new campaign for Road Safety Scotland reminds all that "It's not just you who gets hurt. Wear a seatbelt."
This Campaign Aims to Prove That Every Major City Is Influenced by Chicago
Energy BBDO collaborates on an eye-opening initiative that emphasizes Chicago's impact on tech, architecture, fashion, and more.
Ad Council and Amazon Spot Shows How Love and Identity Go Hand-in-Hand
The spot shows people sharing how love means recognizing diversity.
Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse
"Unwanted Followers" is based upon several survivors' stories.
Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer
When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]
The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign
The ICRC and Wunderman Thompson Dubai have launched a new campaign asking people to trade in their emojis for dollars and "React for Real."