Few brands employ PSAs, Public Service Announcements, as a viable marketing strategy when developing their marketing and advertising campaigns. However, this method not only generates awareness about important issues but can also help brands achieve their marketing goals when used strategically. A strong PSA can propel a brand into the public eye and inform audiences that previously didn't notice. Simply put, PSAs provide opportunities to showcase and gain exposure for a worthy cause to tell the world more about your own brand's ideals.

Adweek’s writers have put together a PSA category to provide marketing and industry professionals with more insight into how top brands utilize PSAs. Don't miss this category's PSAs from brands and agencies from around the world.

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Why Animated Ads Hit Harder

Brands are increasingly turning to animators to capture attention and drive impact.

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Season’s Bleedings: ‘Mother Bitchmas’ Confronts Period Poverty in Fundraising Campaign

'Deck the Stalls' comes from agency Public Inc. and global nonprofit Period.

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Megadeth Drummer Helps Raise Awareness of Heavy Metal Contamination for Brazilian NGO

Wieden+Kennedy São Paulo and Sea Shepherd Brazil built a band to protect fish.

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Queen Latifah Speaks Out Against ‘Milk Shaming’ in Comedic PSA 

Queen Latifah stars in a comedic PSA from MilkPEP to combat 'milk shaming.'

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This Gun Violence PSA Sneaks School Shooter Lines Into Stand-up Sets

The latest gun violence prevention campaign from Sandy Hook Promise uses comedy sets to convince people to take threats seriously.

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Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release

The ad has been released to run in theatres around the U.K. ahead of the movie warning about investment dangers.

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This PSA Attacks The Industry That Gives Predators More Privacy

Nonprofit ChildFund and agency WRTHY created a monster hiding in plain sight to underscore the threat of online child sexual exploitation.

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PSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets

Anti-vaping PSA from Evelyn Lilly Foundation takes a different approach by appealing to young people's wallets.

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See Something? These Ads Want Bystanders to Say Something 

A wave of recent campaigns address bystanders to curb misogyny, but critics say they don't go far enough.

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Terry Crews’ President Camacho ‘Leads From Behind’ in Colon Cancer PSA

Terry Crews' Super Serious agency and Ryan Reynolds' Maximum Effort partnered to stop 'the preventable cancer.'

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The Campaign Against Living Miserably Saves Lives Via ‘Borderline Illegal’ Marketing

Adweek’s Brand Purpose honoree makes global waves with its suicide prevention efforts.

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This PSA Gives Anti-Abortion Audiences an Ultimatum

Viewers can either watch the PSA or fund an abortion.

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Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue Campaigns

The partnership deepens creator involvement in purpose-driven work.

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Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’

Drawing on stories from real kids in war-torn regions, creatives wanted to retell their experiences “with the respect they deserve."

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NHL Legend Tells a ‘Concussion Story’ About Domestic Violence

The campaign points out that for every NHL concussion, more than 7,000 women in Canada are estimated to suffer the same injury at the hands of an intimate partner.