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MilkPEP and its agency Gale have enlisted entertainer Queen Latifah to take on “dairy deniers” who have been bullying milk drinkers, with a new campaign that’s a direct hit to the funny bone.
The actor, producer, singer, rap icon and avowed milk drinker lends her star power to bring down the house and “pour milk shaming down the drain” in “OK2Milk,” a PSA from the national milk processors’ organization. The spoof introduces a fictional group that offers “support, community and compassion for dairy milk drinkers facing backlash on social media, in coffee shops, at school and beyond.”
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