Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It has been an incredibly difficult few years globally, and people have continued to struggle even as the pandemic has receded. Mental health is an ever-growing concern as the economy grows more uncertain. Those financial hardships have reportedly led to an increase in suicidal thoughts among adults, an issue that many not-for-profit U.K. organizations are mobilizing to address.
But few have had the same marketing impact as the Campaign Against Living Miserably (CALM), the British organization founded in 2006 to help combat suicide among men.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in