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A potential conspiracy is at the heart of a McDonald’s initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac.
Named “The Icon,” the campaign from Nord DDB Helsinki features a 20-minute mockumentary that follows two amateur detectives, Kaitsu and AnnaMaija, who are searching for the truth behind the “hamburger menu” symbol.
The
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