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Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion.
In a conversation with Adweek’s Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand’s deliberate year-round commitment to investing in the LGBTQ+ community.
“We say pride 365 because we want to be able to be able to work with this community 365 days of the year and not only put our rainbow flags up during pride month,” said Wills.