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This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the 2024 Paris Olympics. So it’s kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice.
The hero spot was inspired by Disney’s hit series The Bear, and was directed by the show’s creator, Chris Storer.
Created in partnership with agency Majority and produced by Smuggler, “New Guy” follows protagonist Zach as he nervously meets his girlfriend’s spirited family—who each have a different favorite Coca-Cola beverage—during a chaotic game-day celebration.
As the audience is introduced to the eclectic tribe (there’s a fun running joke about Zach’s height), we get glimpses of their drinks of choice: A discussion about an athlete’s record prompts an emphatic use of a Coke Zero can, an onlooker quietly holds her Smartwater, kids are coaxed out...