Heinz Ketchup Stations Heat Up Chicago's Condiment Controversy

Billboards by Rethink invite ketchup diehards to 'Smack for Heinz'

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Even if you’ve never been to Chicago, you’ve probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular old ketchup is considered a faux pas. But ketchup lovers need not suffer any longer.

Getting ahead of the condiment controversy, Heinz is providing its own ketchup stations in select locations via its “Smack for Heinz” campaign. Created by agency Rethink and supported by The Kitchen, Zeno Group and Carat, the new initiative guarantees that ketchup will be readily available for Heinz fans in Chicago.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in