Heinz Ketchup Stations Heat Up Chicago's Condiment Controversy

Billboards by Rethink invite ketchup diehards to 'Smack for Heinz'

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Even if you’ve never been to Chicago, you’ve probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular old ketchup is considered a faux pas. But ketchup lovers need not suffer any longer.

Getting ahead of the condiment controversy, Heinz is providing its own ketchup stations in select locations via its “Smack for Heinz” campaign. Created by agency Rethink and supported by The Kitchen, Zeno Group and Carat, the new initiative guarantees that ketchup will be readily available for Heinz fans in Chicago.

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