Heinz Introduces World's First Ketchup Insurance Policy

The condiment giant acknowledges that you may be owed compensation for your love of ketchup

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Ketchup has been around for hundreds of years, and in that time, it’s become one of the world’s favorite condiments. The taste is unparalleled, but one thing we may never master is the art of not splattering it all over the place when using it.

The mishaps that a bottle of ketchup can cause don’t seem to make anyone love it any less, and that’s the spirit behind Heinz‘s new campaign, created by agency FP7 McCann.

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