Sir Kensington’s Makes a Magazine All About Condiments

Can a print publication called Sandwich cut through the baloney?

the first issue of sandwich magazine
The first issue of Unilever-owned Sir Kensington's Sandwich magazine focuses on the BLT. Sandwich

If you don’t think condiments get their proper due, Sir Kensington’s has a magazine for you with Sandwich, a quarterly publication that aims to explore modern society through a fun, food-based lens.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.