Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Good things come to those who wait—like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for condiments when their restaurant meals arrive, and 61% will hold out for Heinz Tomato Ketchup specifically.
These findings serve as the inspiration for Heinz‘s highly relatable new ad campaign, in which a ketchup fan is willing to wait for his favorite condiment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in