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Good things come to those who wait—like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for condiments when their restaurant meals arrive, and 61% will hold out for Heinz Tomato Ketchup specifically.
These findings serve as the inspiration for Heinz‘s highly relatable new ad campaign, in which a ketchup fan is willing to wait for his favorite condiment.